British Cycling announces partnership with ISOBAR
24 April 2025
British Cycling announces partnership with Isobar, a UK technology business driving athletes’ performance through innovative, advanced custom compression technology.
ISOBAR, a leading provider of innovative custom compression sportswear, is delighted to announce its partnership with British Cycling, the national governing body for cycling in Great Britain.
This exciting collaboration marks a significant advancement for both ISOBAR and British Cycling, as they come together to support athletes across various cycling disciplines, from road racing to track events on the global stage. British Cycling is renowned for its ongoing technological advancements, providing its athletes with a competitive edge. With ISOBAR's innovative custom compression sports garments, British Cycling aims to uphold its status as the global leader in cycling.
This follows a partnership secured last year with the iconic INEOS Grenadiers Cycling Team and will see ISOBAR scaling their innovation and development to advance compression therapy for athletes.
Although performance and recovery of athletes remains a focus, further research and product development will continue in the areas of athletes’ travel, reducing and preventing injuries and accelerating rehabilitation.
After successful trials of the ISOBAR compression system, we are thrilled to partner with British Cycling, an organisation that shares our commitment to excellence and innovation, said Clive Gunther, CEO at ISOBAR Cycling demands endurance, strength, and resilience, and our new Sports Compression System is specifically designed to meet the unique needs of cyclists. We look forward to working closely with British Cycling and contributing to the success of their athletes and are particularly proud to be supplying the British Olympic and Paralympic cycling teams for Paris 2024.
It was an incredibly successful week all round. It was no coincidence to see plenty of Isobar compression wear floating about the GB pen at the track as the medals came in. It definitely helped me as I was very consistent across all five rides, something I’ve struggled with in compacted competition schedules.” Dan won gold in the men’s individual pursuit and team pursuit, with the team also breaking the British National record in the final. It was Great Britain’s biggest ever medal haul at this event.
The sponsorship agreement between ISOBAR and British Cycling exemplifies the shared values of performance, innovation, dedication to excellence and reliance on science-based evidence. Through this partnership, both organisations aim to empower cyclists to achieve their full potential and inspire others to embrace the sport.
ISOBAR offers a unique capability to provide custom-fitting compression garments, delivering the desired level of compression to targeted muscles to enhance the recovery process. This has maximised our riders' capacity to recover from and adapt to training and racing, ensuring they reach their full potential as we prepare for the Paris 2024 Olympic and Paralympic Games this summer. With British Cycling known for leading innovation globally, we firmly believe that ISOBAR shares this value and will contribute to our team's global success.
To learn more about British Cycling and its initiatives, visit https://www.britishcycling.org.uk
About British Cycling:
British Cycling is the national governing body for the sport of cycling in Great Britain. We govern and develop the sport from grassroots participation through to supporting the riders representing Great Britain on the international stage.
Our purpose is to bring the joy of cycling to everyone, and we’re fulfilling this by building on the elite success of the Great Britain Cycling Team and enabling more people to discover the joys of our sport. Our 145,000 members, over 2,000 affiliated clubs, and 12,500 volunteers are at the heart of what we do and the impact we achieve.
ISOBAR® Compression Wear
Clive Gunther
CEO